Cougar is a German‑based gaming hardware brand established in 2007, though its parent company (Cougar) has roots in power supply manufacturing since the 1990s. The brand focuses on gaming cases, power supplies, coolers, and peripherals, often featuring aggressive designs and vibrant color schemes (especially orange).

Cougar is known for its innovative case designs like the Conquer (open‑frame) and the Gemini T, which emphasize airflow and aesthetics. Their power supplies are built on decades of OEM experience, and they offer a growing lineup of gaming chairs, desks, and audio products.