XFX is a Hong Kong-based computer hardware company founded in 1989, specializing in graphics cards and power supplies. XFX has a long history as a key partner for AMD, producing Radeon-based graphics cards under its own brand, known for distinctive designs and strong warranties.

XFX graphics cards are recognized for unique aesthetics including 'Ghost' and 'Merc' series coolers. The company now focuses exclusively on AMD graphics cards. XFX power supplies, like XTR and XTS series, are well-regarded for quality and performance.